Great post! Social media is the bane of my existence. In the past few weeks I’ve cut my FB writer’s groups down significantly. I only post in those that I think will truly be beneficial (and where I know the other group members will read my work because they want to, not because they have to). I use HootSuite to schedule posts in advance and I only read/clap for those posts (by other writers) that appeal to me. I had to make some changes; I was spending more time sharing my writing than actually writing and then getting depressed when I wasn’t getting as many likes/Tweets/claps as I hoped for.
Good luck navigating it all! It’s definitely tricky.